Supplementation and the Supplement Niche – An Introduction
If you are not familiar with supplements, trying to purchase them can be confusing and overwhelming, because there so many different brands and products, with new ones popping out all the time. There are currently so many goods that it is practically impossible to keep track of everything. Even people who work in the supplement industry tend to concentrate certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can also be confusing, because by simply who you talk to, you perhaps very different thoughts and opinions. Many people have extreme or biased views of supplements, with those on one side saying everyone in order to take many different supplements and people on the component saying all supplements are worthless. Associated with pension transfer issues, the simple somewhere in between. There are certainly some great supplements available, but many products essentially worthless, while have some positive benefits, but aren’t worth the cost for them.
Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, especially in magazines. Many physical fitness and health magazines are belonging to the same company as the solutions that are advertised on the magazine and even some of the articles are in order to promote their own brand of remedys. When I worked in supplement stores I frequently spoke with folks about supplements and was interesting countless people had biased views towards or against certain brands based on which magazines they by way of.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this info is rarely presented within an honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by many other studies, or include nothing to use the product being sold. Unfortunately, the only way to find out if the studies and claims are legitimate is to find and read crucial to you . study, but great a daunting task even for individuals the industry. Of course, supplement companies are well aware of that fact they as well expect that people will not fact check their claims.
By quoting information from scientific studies, companies often try to make their products sound better compared to they actually are. Atmosphere thing is both reputable and disreputable companies use this course to help market their products. Substantial between the positive and negative companies is reputable companies put quality ingredients in some and the labels contain accurate data. Disreputable supplement companies may have lower variety of ingredients than the label claims or their supplements can not even contain lots of the listed ingredients at all.
Companies frequently get away with making questionable claims or lying about how precisely exactly much of a component is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is really a regulation about what information can be visible on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have to make what are called “structure/function” claims.
A structure/function claim would be for example a calcium supplement label stating that “calcium is important for strong bones.” The label is not supposed to state “this supplement helps in avoiding osteoporosis.” Any supplement that references diseases such as osteoporosis must also offer a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any ill health.” These statements are required, because government regulations say that merely drug can make a claim about preventing or treating diseases.
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